http://www.findingultra.com.After succumbing to the sedentary throes of overweight middle age, at age 40, Rich made a decision to overhaul his life, adopting a plant-based diet and reinventing himself as an ultra-distance endurance athlete. Just a few years later, Rich clocked top finishes at the Ultraman World Championships, a double ironman-distance triathlon widely considered one of the most grueling endurance events on the planet, then cemented his place in the pantheon of endurance greats when he was the first of two people to complete EPIC5 – 5 Ironmans on 5 Hawaiian Islands in under a week.
Rich’s plant-fueled feats of boundary-pushing athleticism have been featured on CNN and in the pages of the Los Angeles Times Sunday Magazine, Stanford Magazine, Men’s Health Living, VegNews, Triathlete, Outside, 3/GO Magazine and Men’s Fitness Magazine, which named Rich as one of the “25 Fittest Men in the World.”
Rich’s inspirational memoir Finding Ultra: Rejecting Middle Age, Becoming One of the World’s Fittest Men, and Discovering Myself (Crown / Random House) hits bookstores May 22 and is currently available for pre-order.
Rich currently lives in Malibu with his wife, four children and two dogs. When he isn’t writing, practicing law or spending time with his family, you can find him lost on the remote trails of the Santa Monica Mountains.
For more information on Rich, visit his website at richroll.com, find him on Twitter at @richroll and “Like” him on Facebook:
Rich and his wife Julie Piatt also have a vegan e-cookbook entitled Jai Seed, a beautiful coffee table style cookbook for the iPad set, Jai Seed includes 77 pages of plant-based nutrition information and recipes certain to please even the most finicky of palates. For more information and to order, visit: