The Seed : MARKET – February 28th, 2015

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The Seed and The Altman Building will be launching a monthly pop-up market series, The Seed : MARKET, that will have local vendors with plant-based and cruelty-free food, products and services sampling, selling and showcasing. In addition, renowned doctors, nutritionists and inspirational professional athletes will be sharing their expertise.

Our vision for The Seed : MARKET is to create a place that brings together the best local plant-based and cruelty-free businesses. Today there are so many new and amazing products and services on the market that people just don’t know about. The plant-based lifestyle is one of the fastest growing movements today in the U.S. The number of vegans has doubled since 2009, now over 8 million, and overall 33% of Americans are eating more plant-based meals, that’s over 100 million people. And, NYC is one of the key cities of this movement.

New Yorkers will be able to freely access the indoor market and discover, taste, shop and learn more about the plant-based movement. Furthermore every month a different charity partner will also be featured.

WHEN: Saturday February 28th, from 11 a.m. to 6 p.m.

WHERE: The Altman Building, 135 West 18th Street, Manhattan

Complimentary Admission with RSVP


Interested in becoming vendor? Please submit your info here.



 Feb. 28th Vendor List:

Vendor Feb



Sara Eve-square

11:30 am Morning Yoga with Sarah Eve Cardell

aka the culinary shaman, making magic in the kitchen and healing from the heart.

Sara  is a holistic healer, vegan and raw food chef, and certified yoga teacher with roots in NYC.
After my degree in Biopsychology and Cognitive Neuroscience from the University of Michigan,
I have followed my dreams to study many paths of wellness.


1 pm Cooking Demo by Charles Chen

Charles Chen is a healthy-living chef, author, and eco wellness expert. Charles is the founder of & a thriving community focused on healthy living, inspiration and empowerment.

DR Rob.thumbnail

2:15 pm Keynote Presentation “Your Heart on Plants by Robert Ostfeld, MD, MSc

Robert Ostfeld is a cardiologist and he earned his MD from Yale and his MSc from Harvard.  He believes passionately in the health benefits of a plant-based diet and he works with patients to help them embrace this lifestyle.

Tatiana 150

3:15 pm Cooking Demo by Tatiana Ridley ~ Rockin’ Raw Chocolate Mousse: SuperFood for a Super Mood!

Tatiana Ridley, CHHC, AADP is a Holistic Nutritionist, Speaker, TV Wellness Expert and Spokesperson. She is the founder of Tatiana’s Health and Wellness ( and the award-nominated blog, HealthyliciousBliss!™, ( Tatiana received her training at The Institute For Integrative Nutrition, she is certified by the American Association of Drugless practitioners and holds a B.A. from Fordham University . How can I health you?™

uninvited guest 150

4:15 pm Short Film Screening “An Uninvited Guest”

An Uninvited Guest is an independent short film comedy about veganism, compassion, and the sometimes ridiculous lengths that we go to in order to protect even the smallest of creatures. It’s a story about one vegan couple and an afternoon spent with an uninvited guest that they find in their home. With a focus on comedy, this film was born from the desire to help bring joy and much needed relatable humor to the vegan community. So how far would you go to save a life? Could you conquer fear if you had to?